Planning the perfect Fredericksburg trip takes local knowledge.
Our team connects you with the region's best wineries, accommodations, dining experiences, and hidden gems. Committed to creating a personalized itinerary tailored to your group.
There is no cost to begin planning with Fredericksburg Reserve. Our team works with a network of trusted local partners to create customized itineraries and coordinate reservations, helping you enjoy a seamless Hill Country experience.
Simple. Once you're happy with your personalized itinerary, you'll provide your payment information through our secure booking process. We'll coordinate and confirm your reservations, saving you the time and hassle of managing multiple bookings yourself.
Absolutely. If there's a property, winery, restaurant, event, or activity you've been wanting to visit, let us know. We maintain relationships with many local partners and will do our best to incorporate your preferences into your custom itinerary.
Yes. We can coordinate private transportation, shuttle services, or other transportation options from Austin-Bergstrom International Airport (AUS) or San Antonio International Airport (SAT) directly to Fredericksburg and throughout your stay.
Yes. Your dedicated Fredericksburg Reserve concierge will guide you through the planning process and remain available to answer questions before your trip. We believe personalized service is what turns a good getaway into an unforgettable experience.
We'll keep you informed every step of the way. As reservations are secured, you'll receive updates and confirmations. Prior to your arrival, you'll also receive itinerary details, reminders, and important trip information so everything runs smoothly.
A Napa Valley native with more than 20 years of experience in luxury hospitality, wine, and destination marketing, Dave has held leadership positions at world-renowned properties including Meadowood Napa Valley and Grand Hyatt San Diego. Throughout his career, he has worked alongside some of the industry's most respected wineries, chefs, hoteliers, and hospitality professionals, developing a deep understanding of what transforms a trip into an unforgettable experience.
After relocating to Texas, Dave recognized that Fredericksburg was entering a new era. As luxury hotels, world-class wineries, exceptional restaurants, and unique experiences continue to reshape the region, visitors increasingly need a trusted local expert to help them discover the very best the Hill Country has to offer.
Fredericksburg Reserve was created to fill that role. Through a carefully curated network of premier partners, Dave and his team design seamless, personalized itineraries that connect guests with the people, places, and experiences that define modern Texas hospitality. Every recommendation is built on firsthand relationships, local knowledge, and a commitment to delivering exceptional service. Dave believes the best trips aren't simply booked, they're thoughtfully curated.
Operations Manager
Sarah is the Operations Manager at Fredericksburg Reserve, where she is passionate about creating unforgettable Hill Country experiences for every guest.
After recently relocating from Maine to Fredericksburg, she quickly fell in love with the area's welcoming community, breathtaking scenery, and one-of-a-kind charm.
With a passion for exceptional service, Sarah enjoys helping visitors experience Fredericksburg the way locals do—whether that's discovering hidden gems, savoring incredible wineries and restaurants, or simply embracing the relaxed pace and authentic Texas Hill Country lifestyle.
She is excited to share everything that makes Fredericksburg such a special destination and to help every guest create memories they'll cherish long after their visit.
Communications Director
Kate is the Communications Director at Fredericksburg Reserve, where she brings the brand to life through storytelling, marketing, and thoughtful guest communication.
Originally from Maine, Kate moved to Texas five years ago and made Fredericksburg home in 2026 after falling in love with the area's vibrant wine country, scenic landscapes, and welcoming community. She earned her Bachelor's degree in Communications in 2021 and has been passionate about marketing and creative design ever since.
Kate enjoys sharing everything that makes Fredericksburg such a special destination—from boutique wineries and hidden gems to unforgettable Hill Country experiences. Through Fredericksburg Reserve, she hopes to inspire travelers, simplify trip planning, and help every guest create memories they'll treasure long after their visit.
Email concierge@fredericksburgreserve.com or call us at 830.307.5562